Culture

Response Ability

Our first value is Response Ability, which demonstrates our Ability to Respond and is derived from the equation: E + R = O

In this equation:

E stands for Event and in this context we mean ‘a happening that we have no control over’.
R stands for our Response to the Event and in other words means ‘how we respond both in words and deeds, including inaction’ to this Event.
O stands for the Outcome

Every day we are challenged by Events, however, we often lose sight that although we can’t change the Event, we can still change the Outcome by changing our Response to it. A ‘Bad’ Response to an Event will most likely lead to a Bad Outcome even if the Event was potentially good. Likewise, a ‘Good’ Response can lead to Good Outcome even if the Event was bad.

What is important in this, is that how we respond is not only governed by the Event but also how we are feeling in ourselves at the time it occurs. Even if sometimes we don’t recognise it until in hindsight, we all know that if we are not feeling good either physically or mentally (we’re tired, weak, etc) we will not be as likely to give a ‘Good’ response.

This value recognises the importance of being ‘fit’ to Respond, both ourselves and our Companions and it is particularly important for Coaches to recognise this and support their team with this in mind. Things that are important to achieving this are taking stock of where we are, celebrating our achievements and enjoying what we do.

Sustainability

Our third value is Sustainability

Sustainability is at our heart and is embedded in every aspect of our business and our actions. We acknowledge that everything we do has both an economic and environmental cost and we work hard together to better understand these two costs and reduce them both. Sustainability is both about economic success (as if we do not achieve this we will go out of business) and being conscious of reducing our environmental impact by increasing longevity, reducing waste and consuming less energy and materials.